Friday, August 30, 2013

Grand Opening!


We had our Grand Opening and Ribbon Cutting with the Frisco Chamber of Commerce earlier this week on Tuesday. Thank you to all our clients and networking friends that came out to support us and help us celebrate.

Here is the photo album of the event in case you missed it: https://www.facebook.com/media/set/?set=a.365717366891165.1073741829.317508308378738&type=1&l=fdf883f3a6

I also want to give a special thanks to Gloria Fox from On The Border catering. She is a fellow chamber member, and did a fabulous job setting up and serving the delicious breakfast tacos! You can contact her for your event at Gloria.otbcatering@gmail.com.

Now that our show room is filled with samples, we are ready to serve the Frisco and Plano communities with banners, banner stands, posters, static cling, window perf, and more. We are excited to help with your next visual marketing project, and we're happy to provide you with proofs and samples to get the color and materials dialed in. Give us a call to schedule an appointment (972-403-9955) or just drop by!

Tuesday, August 20, 2013

How to Qualify Leads at your Trade Show or Vendor Fair

Now that you have a display complete with graphics that attract customers, it is time to generate and qualify leads from the visitors to your booth.



It's important to stay approachable and friendly, and acknowledge a visitor to your booth within the first minute of their approach.

Watch their body language, and if they make eye contact and seem interested, engage them in conversation. You won't have time to have go in depth with everyone, but be sure to spend time with the most interested people.

Create lead forms to collect names, addresses, phone numbers and/or email addresses of interested prospects. You can collect business cards as well.

Rate or code each prospect with a letter in the upper corner of each form as you collect them: A-hot lead, B-warm lead, or C-cold lead

An "A" or a "hot lead" is someone who is ready to buy what you are offering, and has the money to do so. A "B" or a "warm lead" is interested, but may not be ready to buy right away. A "C" or "cold lead" is someone on the list who you may not have talked to, or is only slightly interested.

Don't wait too long before contacting your prospects, or they may forget about you, or even go with another company. Follow up with the A's first. Send a hand-written thank you note for taking time to chat with you and maybe enclose an offer. Or, just call them and see how you can help and ask for a meeting. Do the same for the B's and C's. When you make the effort to show a prospect you appreciate them, it will set you apart for the competition, and they will think of you when they are ready to buy.

Monday, August 12, 2013

7 Great ways to Use Vinyl Banners

Vinyl banners are one of the most cost effective ways to market your business thanks to digital printing technology. The high resolution and vivid colors look professional, and definitely catch the eye. The material is tear resistant and waterproof, so they are perfect for out door use. They can be reused and last for years if properly stored and cared for.


Here are 7 ways our customers use high-quality vinyl banners, taped and with grommets:

For Shows:
Shows such as festivals, vendor fairs, farmer's markets, art shows, trade shows, and outdoor markets. We created the banner shown for Round Rock Honey for booth advertising at these types of events.

For Conferences:
Conference banners are great for welcoming attendees and directing the flow of traffic by marking the entrance.

For Occasions:
We also create banners for all occasions such as birthdays, anniversaries, welcome home parties, graduations, and even announcing if it's a boy or girl.

For Churches:
Churches often use banners to promote their events, programs, and service times.

For Community Events and Fundraisers:
Banners are perfect for promoting garage sales, school or community productions, parades, fun runs, silent auctions, blood drives, and other charity events.

For Grand Openings:
Let everyone know that you are open for business.

Seasonal Promotions:
Whether its a back to school promotion or holiday special, banners can easily let your customers know about your offer.

Let us help you attract more traffic to your next event, or make someone feel extra special with a custom banner. Our graphic designer can help with layout and design if necessary. Give us a call at 972-403-9955 to discuss or request a quote today!